BRANDING

Brand Style Guide

This brand style sheet serves as a guide for our internal design team, vendors, and authorized personnel working with the Bryan Paul Buckley brand. It contains the necessary elements, artwork, and materials to ensure consistency in all materials produced under the brand.

While all brand elements are included in this style sheet, not all may be appropriate for every project. Careful consideration should be taken when selecting the appropriate visual elements for each project.

Any visual element, color, typeface, or logo not included in this style sheet must be approved by our design team. We ask that you refrain from distorting our graphic elements by changing their aspect ratio, shape, or color.

The Logo

How our logo is used is crucial in keeping its visual meaning and identity intact. This logo is our primary logo and should be used in most instances. Always use the logo files provided. Do not re-create.

Icons

Like our logo, how our icons are used is crucial in keeping their visual meaning and identity intact. Always use the icon files provided. Do not re-create.

Typography

Work Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890

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Heading 1

Heading 2
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Colors

To build the Bryan Paul Buckley colors, use the following formulas.
CMYK is used for reproduction on printed material and RGB/Hex is used for digital platforms.

Golden Olive
HEX:
#BFAE70
RGB: 191, 174, 112
CMYK: 0, 9, 41, 25

Desert Gold
HEX:
#B39E65
RGB: 179, 158, 101
CMYK: 0, 12, 44, 30

Desert Sand
HEX:
#BFAE70
RGB: 163, 141, 92
CMYK: 0, 13, 44, 36

Obsidian Black
HEX:
#1F1F1F
RGB: 31, 31, 31
CMYK: 0, 0, 0, 88

Graphite Gray
HEX:
#3E3E3E
RGB: 62, 62, 62
CMYK: 0, 0, 0, 76

Slate Gray
HEX:
#7C7C7C
RGB: 124, 124, 124
CMYK: 0, 0, 0, 51

Misty Steel
HEX:
#9B9B9B
RGB: 155, 155, 155
CMYK: 0, 0, 0, 39

Soft Pebble
HEX:
#D5D5CF
RGB: 213, 213, 207
CMYK: 0, 0, 2, 16